Modules

We will custom-fit Anti-Plan for your organization. We'll start where you need it, with your most pressing needs. You can start with one module, all four, or any combination.

Below are brief descriptions of the modules:
Module 1: Identify Barriers to Your Company's Growth and Convert Them to Advantages

Benefits:

Everyone in your organization commits to specific roles in company growth plans.
Employees become more consistently focused on those activities critical to growth.
Accountability improves, and activities produce desired more often.

Components/Deliverables:

Identification of your company's major growth obstacles.
Determination of the relative importance of the obstacles and development of action plans to address the highest priorities.
Implementation of an effective tool for improving accountability.

This module may be right for you if...:

"I know everyone is really working hard, but where are the results? Everyone seems to be running in too many directions to get anything really productive done."
"We always get fired up after a good planning session; but then we get so busy doing the business, we don't really work the plan. We're not good at holding ourselves accountable."
"We're growing, but not as much as we want, and not as much as the overall industry."

Module 2: Grow Through Internal Development

Benefits:

Improved decision-making abilities throughout the organization.
Better, more timely decisions.
Improved company capabilities and readiness for growth.

Components/Deliverables:

Learn the five step process to more timely, more on-target decision making.
Assess your company's real activities and "to-do" lists to evaluate how well actual behaviors support your stated objectives and strategies.
Encourage flexibility and creativity within your plan's structure so that the unexpected has a chance to flourish.

This module may be right for you if...:

"By the time we get through our typical decision process, the opportunity has passed us by."
"Sometimes our own people and systems seem to work against progress."
"We need to be so responsive to unpredictable customer needs that plans just get in the way of our flexibility and creativity."

Module 3: Grow Through Marketplace Development

Benefits:

Burst of new growth activities starts company "moving to the next level." This growth is sustainable because it is built on a match of unmet marketplace needs with the company's unique capabilities and desires.
Regularly monitoring and disseminating business intelligence involves everyone in the growth process, increases the sources for new ideas and sharpens business intuition throughout the organization.
Creative thinking skills become sharper throughout the company. People find that exercising them is both fun and productive. Sometimes the best ideas "come out of left field" and people can learn to play out there.

Components/Deliverables:

New ways to use two familiar tools to lay the groundwork for business breakthroughs.
Business-monitoring techniques that help you anticipate new developments.
Creative thinking techniques of two gurus of creativity.

This module may be right for you if...:

"Over time, we've pretty much optimized how we do our existing business. What do we need to get to the next level?"
"We're usually somewhere between flat and +2% to +5% sales growth. This plateau we're stuck on is frustrating."
"Our foundation is solid, but the business starts looking softer three to six months out."
"Our market changes so fast that our plans are virtually obsolete in just a few months."

Module 4: Grow Through Internet Business Development

Benefits:

Increased sales, stemming from increased contact with your customers, and from more and better-qualified prospects.
Increased profits, coming not only from increased sales, but also from decreased marketing costs.
Increased referrals from customers whose perceptions of your company's professionalism and overall image give them new reasons to recommend your products and services.

Components/Deliverables:

Effective adaptation of your conventional business objectives and strategies to the online business world.
Technology tools to help improve relationships with existing clients, generate leads and inquiries from new prospects, and reduce marketing and other operational costs.
Cost-effective sources for website tune-up, copy modification, electronic newsletters and search engine registration and optimization.

This module may be right for you if...:

"Our website is just an electronic brochure...and we don't make sales from brochures."
"No one here really understands how to make the Internet productive for us...and a good site costs too much to 'just give it a try.'"
"My only real concern is that our competitors might develop an online business before we do."