Growing sales and profits requires a deep and thorough understanding of your customers.  Business development opportunities are rooted in a thorough understanding of the marketplace, and the marketplace is made up of customers.  Over the years, through countless business development projects, we have become specialists in helping companies get into the minds and hearts of their customers.  Areas we have explored include: how customers think why customers buy what they buy customers' latent needs and wants customer decision processes how and why customers position a particular product or service - yours and competitors how a product or service delivers on its promises Companies we've worked with on deepening customer understanding include: American Nursing Care, Big Sky Bread, Eco-Science, Franklin Savings, Georgia-Pacific, LensCrafters, The National Underwriter Company, Modern Ice, Paxton Woodcrafters, PC OnCall Call (513-321-0800) or e-mail (nealsmyth@smythmarketing.com) to discuss how we can help you Click on one of the following companies for a brief case history: Georgia-Pacific Meridia National Underwriter LensCrafters PC OnCall