Issue:
 | Chiquita, the leading banana importer in the United States, was looking to diversify their product offerings and had targeted the fruit juice market for entry. Chiquita charged SMR with developing and launching a juice prototype within six months, based on previously developed concepts. |
Results:
| SMR hands-on assistance allowed Chiquita marketing department to meet
corporate commitments without additional strain. |
| Juice Boost successfully entered test market at the promised timing. |
Process:
| Utilized qualitative research to develop and refine the concept. |
| Conducted taste tests among children to guide flavor development. |
| Recommended the name, "Juice Boost" and oversaw trademark
search. |
| Managed the graphic development process. |
| Wrote the marketing plan, including recommended test market locations and three-year P&L analysis. |