Issue: Avery (http://www.avery.com/)  had created an in-store computer-driven, printing kiosk called "Avery Express" that allowed consumers to create their own stationery, business cards, invitations and certificates, and needed a cost-effective determination of performance prior to national rollout.  No Avery marketing personnel had hands-on test marketing experience.   Results: Discovered that while consumers were very interested in creating their own stationery and other papers, the kiosk concept would be unable to pay out. Worked with Avery to successfully re-direct business development efforts toward in-home computer programs and specialty papers.   Process: Wrote the test period marketing plan and began assisting Avery with implementation within two months. Developed geo-demographic and retail store site profiles to allow for selection of 100 individual store test sites. Conducted on-site, in-person, qualitative research to observe customer behavior and assess attitudes and motivations. Conducted follow-up telephone research with users to assess attitude changes over time and likelihood of repeat purchase. Interviewed retailers to assess satisfaction with issues such as kiosk placement, impact on store traffic, and suggestions for improvement. Tracked sales dollars and volume by week, by store, and by location of kiosk within the store, as the final measures of viability.