Sometimes growing sales and profits requires a radical change in process - new tools and techniques to help your organize and accelerate growth.  Anti-Plan will get you back in a growth mode without disrupting the organization.   Do any of these statements fit? We're too busy doing the business to plan the business! We only occasionally complete projects laid out in our plans. Our plans gather dust while we work on what really needs to happen every day. If yes, consider Anti-Plan - tools and techniques for organizing and accelerating business growth, especially in small companies.   Anti-Plan is unlike traditional planning because:  It focuses on the day-to-day activities that define what a company actually does and what its potential actually is (not what it says it does and can do.) It emphasizes improved accountability as a pathway to improved results - and teaches an easy-to-use tool to accomplish that. It strengthens decision-making throughout the organization, so new opportunities and threats can be addressed quickly and effectively. It brings to life the concept of responsibility for company growth as everyone's responsibility.  Everybody owns it.  Everybody grows.  Everybody benefits.   Anti-Plan is typically worked in four modules, each focused on vital but different sources of growth: Identification and elimination of barriers to growth Internal development External development Internet business development

 

Anti-Plan differs from - and complements - traditional planning:
Anti-Plan™	Traditional Plan
Requires simple tools and techniques which are easy to learn and implement	Requires significant expertise
Quick  - each module can be completed in under 10 meeting-hours	Requires a significant time commitment
Information sharing for all (information is the basis of growth)	Information overload for a few
Allows for more frequent observation and analysis of smaller, seemingly unrelated activities and information	Focuses on the "big picture" and the day to day "little picture" information can be overlooked
Market-driven process	Budget-driven process
Starts with analysis of the present (current activities, behaviors and directions)	Starts with analysis of the past
Quick burst of results and then a continuous flow of sustainable improvements and growth	Burst of activity and enthusiasm, and then gradually deteriorating use of the plan
Practiced almost continually and by everyone throughout the organization	Practiced occasionally and only then by a small group
Everyone is accountable for growth and growth ideas	Top management, Sales and Marketing are accountable for growth and growth ideas

 

Anti-Plan will be custom fit for your organization: Start where you need it, with your most pressing issues One module, all four, or any combination Work with your schedules and the growth plans you already have in place   Depending on which module you start with, you can see improvements in just weeks. Accountability improves, project targets hit home more often. More consistent focus on activities that produce growth. More timely, more on-target decisions throughout the organization. Better quality, better prioritizing of ideas for growth opportunities, based on new and deeper understanding of marketplace threats and opportunities Improved performance of your online marketing efforts   To learn more about the four modules, click "Next" To ask about an on-site presentation for your company, e-mail nealsmyth@smythmarketing.com or call (513-321-0800) To attend one of our breakfast or lunch, 90-minute, "How-To" Anti-Plan sessions, click "Workshop"